Faster, better, cheaper: A study of NPD project efficiency and performance tradeoffs

Journal of Operations Management

Volumn 24, Issue 5, 2006, Pages 542-562

  Swink, Morgan ^a   Talluri, Srinivas ^a   Pandejpong, Temyos ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Data envelopment analysis; Empirical research methods; Product development; Project management

Indexed keywords

COST BENEFIT ANALYSIS; DATA REDUCTION; MARKETING; OPERATIONS RESEARCH; PRODUCT DEVELOPMENT;

DATA ENVELOPMENT ANALYSIS (DEA); EMPIRICAL RESEARCH METHODS; NEW PRODUCT DEVELOPMENT (NPD) PROJECTS; TRADEOFFS;

PROJECT MANAGEMENT;

EID: 33747875743     PISSN: 02726963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jom.2005.09.004     Document Type: Article

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