Customization of product technology and international new product success: Mediating effects of new product development and rollout timeliness

Journal of Product Innovation Management

Volumn 17, Issue 4, 2000, Pages 268-285

  Chryssochoidis, George M ^b   Wong, Veronica ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

INTERNATIONAL TRADE; PROJECT MANAGEMENT; RESOURCE ALLOCATION; STRATEGIC PLANNING; USABILITY ENGINEERING;

PRODUCT TECHNOLOGY CUSTOMIZATION; ROLLOUT TIMELINESS;

PRODUCT DEVELOPMENT;

EID: 0034228406     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(00)00045-X     Document Type: Article

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