SMS-based surveys: Strategies to improve participation

International Journal of Advertising

Volumn 26, Issue 3, 2007, Pages 369-385

  Balabanis, George ^a   Mitchell, Vincent Wayne ^a   Heinonen Mavrovouniotis, Sarah ^a  

^a CITY UNIVERSITY   (United Kingdom)

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EID: 39049096633     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2007.11073019     Document Type: Article

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