메뉴 건너뛰기




Volumn 33, Issue 1, 2012, Pages 38-49

Dual-route communication of destination websites

Author keywords

Attitude; Cognition; Destination website; Elaboration likelihood model (ELM); Travel intention

Indexed keywords

COGNITION; CONCEPTUAL FRAMEWORK; NUMERICAL MODEL; PUBLIC ATTITUDE; TESTING METHOD; TOURIST DESTINATION; TRAVEL BEHAVIOR; WORLD WIDE WEB;

EID: 80052451421     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.01.021     Document Type: Article
Times cited : (94)

References (108)
  • 1
    • 34147096911 scopus 로고
    • The effect of sampling error on convergence, improper solutions, and goodness-of-fit indices for maximum likelihood confirmatory factor analysis
    • Anderson J.C., Gerbing D.W. The effect of sampling error on convergence, improper solutions, and goodness-of-fit indices for maximum likelihood confirmatory factor analysis. Psychometrika 1984, 49(2):155-173.
    • (1984) Psychometrika , vol.49 , Issue.2 , pp. 155-173
    • Anderson, J.C.1    Gerbing, D.W.2
  • 2
    • 0037252204 scopus 로고    scopus 로고
    • The effects of structural and grammatical variables on persuasion: an elaboration likelihood model perspective
    • Areni C.S. The effects of structural and grammatical variables on persuasion: an elaboration likelihood model perspective. Psychology & Marketing 2003, 20(4):349-375.
    • (2003) Psychology & Marketing , vol.20 , Issue.4 , pp. 349-375
    • Areni, C.S.1
  • 3
    • 27844434307 scopus 로고    scopus 로고
    • The impact of interactivity and design sophistication on the performance of commercial websites for small businesses
    • Auger P. The impact of interactivity and design sophistication on the performance of commercial websites for small businesses. Journal of Small Business Management 2005, 43(2):119-137.
    • (2005) Journal of Small Business Management , vol.43 , Issue.2 , pp. 119-137
    • Auger, P.1
  • 5
    • 43849088153 scopus 로고    scopus 로고
    • The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors
    • Bai B., Law R., Wen I. The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors. International Journal of Hospitality Management 2008, 27(3):391-402.
    • (2008) International Journal of Hospitality Management , vol.27 , Issue.3 , pp. 391-402
    • Bai, B.1    Law, R.2    Wen, I.3
  • 6
    • 0034054640 scopus 로고    scopus 로고
    • Quality, satisfaction and behavioral intentions
    • Baker D.A., Crompton J.L. Quality, satisfaction and behavioral intentions. Annals of Tourism Research 2000, 27(3):785-804.
    • (2000) Annals of Tourism Research , vol.27 , Issue.3 , pp. 785-804
    • Baker, D.A.1    Crompton, J.L.2
  • 8
    • 20144376237 scopus 로고    scopus 로고
    • Product knowledge and product involvement as moderators of the effects of information on purchase decision: a case study using the perfect information frontier approach
    • Bei L.-T., Widdows R. Product knowledge and product involvement as moderators of the effects of information on purchase decision: a case study using the perfect information frontier approach. Journal of Consumer Affairs 1999, 33(1):165-186.
    • (1999) Journal of Consumer Affairs , vol.33 , Issue.1 , pp. 165-186
    • Bei, L.-T.1    Widdows, R.2
  • 9
    • 4243159210 scopus 로고
    • Significance tests and goodness of fit in the analysis of covariance structures
    • Bentler P.M., Bonett D.G. Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin 1980, 88(3):588-606.
    • (1980) Psychological Bulletin , vol.88 , Issue.3 , pp. 588-606
    • Bentler, P.M.1    Bonett, D.G.2
  • 10
    • 0000009002 scopus 로고    scopus 로고
    • The world wide web as an industrial marketing communication tool: models for the identification and assessment of opportunities
    • Berthon P., Lane N., Pitt L., Watson R.T. The world wide web as an industrial marketing communication tool: models for the identification and assessment of opportunities. Journal of Marketing Management 1998, 14(7):691-704.
    • (1998) Journal of Marketing Management , vol.14 , Issue.7 , pp. 691-704
    • Berthon, P.1    Lane, N.2    Pitt, L.3    Watson, R.T.4
  • 12
    • 0000443777 scopus 로고
    • Involvement beyond the purchase process: conceptual issues and empirical investigation
    • Bloch P.H. Involvement beyond the purchase process: conceptual issues and empirical investigation. Advances in Consumer Research 1982, 9:413-417.
    • (1982) Advances in Consumer Research , vol.9 , pp. 413-417
    • Bloch, P.H.1
  • 14
    • 0001184731 scopus 로고    scopus 로고
    • Predicting a behavioral profile for pleasure travelers on the basis of Internet use segmentation
    • Bonn M.A., Furr H.L., Susskind A.M. Predicting a behavioral profile for pleasure travelers on the basis of Internet use segmentation. Journal of Travel Research 1999, 37(4):333-340.
    • (1999) Journal of Travel Research , vol.37 , Issue.4 , pp. 333-340
    • Bonn, M.A.1    Furr, H.L.2    Susskind, A.M.3
  • 15
    • 0042916415 scopus 로고
    • A dynamic process model of service quality: from expectations to behavioral intentions
    • Boulding W., Kalra A., Staelin R., Zeithaml V.A. A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research 1993, 30(1):7-27.
    • (1993) Journal of Marketing Research , vol.30 , Issue.1 , pp. 7-27
    • Boulding, W.1    Kalra, A.2    Staelin, R.3    Zeithaml, V.A.4
  • 16
    • 0002893254 scopus 로고
    • Antecedents and consequences of attitude toward the ad: a meta-analysis
    • Brown S.P., Stayman D.M. Antecedents and consequences of attitude toward the ad: a meta-analysis. Journal of Consumer Research 1992, 19(1):34-51.
    • (1992) Journal of Consumer Research , vol.19 , Issue.1 , pp. 34-51
    • Brown, S.P.1    Stayman, D.M.2
  • 17
    • 0002534192 scopus 로고    scopus 로고
    • Web commercials and advertising hierarchy-of-effects
    • Bruner G.C., Kumar A. Web commercials and advertising hierarchy-of-effects. Journal of Advertising Research 2000, 40(1/2):35-42.
    • (2000) Journal of Advertising Research , vol.40 , Issue.1-2 , pp. 35-42
    • Bruner, G.C.1    Kumar, A.2
  • 21
    • 34249661051 scopus 로고    scopus 로고
    • Designing effective websites: the moderating role of user internet experience
    • Cabezudo R.S., Arranz A.M.G., Cillan J.G. Designing effective websites: the moderating role of user internet experience. Journal of Internet Commerce 2008, 6(1):35-60.
    • (2008) Journal of Internet Commerce , vol.6 , Issue.1 , pp. 35-60
    • Cabezudo, R.S.1    Arranz, A.M.G.2    Cillan, J.G.3
  • 22
    • 1142281987 scopus 로고    scopus 로고
    • Content delivery performance of world wide web sites of US tour operators focusing on destinations in China
    • Cai L., Card J.A., Cole S.T. Content delivery performance of world wide web sites of US tour operators focusing on destinations in China. Tourism Management 2004, 25(2):219-227.
    • (2004) Tourism Management , vol.25 , Issue.2 , pp. 219-227
    • Cai, L.1    Card, J.A.2    Cole, S.T.3
  • 23
    • 33644495150 scopus 로고    scopus 로고
    • Tourist purchase decision involvement and information preferences
    • Cai L.A., Feng R., Breiter D. Tourist purchase decision involvement and information preferences. Journal of Vacation Marketing 2004, 10(2):138-148.
    • (2004) Journal of Vacation Marketing , vol.10 , Issue.2 , pp. 138-148
    • Cai, L.A.1    Feng, R.2    Breiter, D.3
  • 24
    • 0003036823 scopus 로고    scopus 로고
    • Opportunities for endearment to place through electronic 'visiting': WWW homepages and the tourism promotion of Scotland
    • Cano V., Prentice R. Opportunities for endearment to place through electronic 'visiting': WWW homepages and the tourism promotion of Scotland. Tourism Management 1998, 19(1):67-73.
    • (1998) Tourism Management , vol.19 , Issue.1 , pp. 67-73
    • Cano, V.1    Prentice, R.2
  • 25
    • 29144494657 scopus 로고    scopus 로고
    • The moderating influence of ad framing for ad-self-congruency effects
    • Chang C. The moderating influence of ad framing for ad-self-congruency effects. Psychology & Marketing 2005, 22(12):955-968.
    • (2005) Psychology & Marketing , vol.22 , Issue.12 , pp. 955-968
    • Chang, C.1
  • 26
    • 0346311479 scopus 로고    scopus 로고
    • What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement
    • Chebat J.-C., Charlebois M., Gélinas-Chebat C. What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement. Journal of Business Research 2001, 53(2):93-102.
    • (2001) Journal of Business Research , vol.53 , Issue.2 , pp. 93-102
    • Chebat, J.-C.1    Charlebois, M.2    Gélinas-Chebat, C.3
  • 27
    • 0038265052 scopus 로고    scopus 로고
    • Different forced-exposure levels to banner advertisements
    • Cho C.-H., Lee J.-G., Tharp M. Different forced-exposure levels to banner advertisements. Journal of Advertising Research 2001, 41(4):45-56.
    • (2001) Journal of Advertising Research , vol.41 , Issue.4 , pp. 45-56
    • Cho, C.-H.1    Lee, J.-G.2    Tharp, M.3
  • 28
    • 33748697180 scopus 로고    scopus 로고
    • Destination image representation on the web: content analysis of Macau travel related websites
    • Choi S., Lehto X.Y., Morrison A.M. Destination image representation on the web: content analysis of Macau travel related websites. Tourism Management 2007, 28(1):118-129.
    • (2007) Tourism Management , vol.28 , Issue.1 , pp. 118-129
    • Choi, S.1    Lehto, X.Y.2    Morrison, A.M.3
  • 29
    • 0011614791 scopus 로고
    • Principles of automatic influence
    • Lexington Books, Lanham, MD, J. Jacoby, C.S. Craig (Eds.)
    • Cialdini R.B. Principles of automatic influence. Personal selling: Theory, research, and practice 1984, 1-27. Lexington Books, Lanham, MD. J. Jacoby, C.S. Craig (Eds.).
    • (1984) Personal selling: Theory, research, and practice , pp. 1-27
    • Cialdini, R.B.1
  • 32
    • 0040162254 scopus 로고    scopus 로고
    • The effects of progressive levels of interactivity and vividness in web marketing sites
    • Coyle J.R., Thorson E. The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising 2001, 30(3):65-77.
    • (2001) Journal of Advertising , vol.30 , Issue.3 , pp. 65-77
    • Coyle, J.R.1    Thorson, E.2
  • 33
    • 84936823933 scopus 로고
    • User acceptance of computer technology: a comparison of two theoretical models
    • Davis F.D., Bagozzi R.P., Warshaw P.R. User acceptance of computer technology: a comparison of two theoretical models. Management Science 1989, 35(8):982-1003.
    • (1989) Management Science , vol.35 , Issue.8 , pp. 982-1003
    • Davis, F.D.1    Bagozzi, R.P.2    Warshaw, P.R.3
  • 36
    • 0002444310 scopus 로고    scopus 로고
    • Testing web site design and promotional content
    • Dreze X., Zufryden F. Testing web site design and promotional content. Journal of Advertising Research 1997, 37(2):77-91.
    • (1997) Journal of Advertising Research , vol.37 , Issue.2 , pp. 77-91
    • Dreze, X.1    Zufryden, F.2
  • 37
    • 0002113043 scopus 로고
    • The measurement of destination image: an empirical assessment
    • Echtner C.M., Ritchie J.R.B. The measurement of destination image: an empirical assessment. Journal of Travel Research 1993, 31(4):3-13.
    • (1993) Journal of Travel Research , vol.31 , Issue.4 , pp. 3-13
    • Echtner, C.M.1    Ritchie, J.R.B.2
  • 39
    • 84898947407 scopus 로고    scopus 로고
    • East versus west: a comparison of online destination marketing in China and the USA
    • Feng R., Morrison A.M., Ismail J.A. East versus west: a comparison of online destination marketing in China and the USA. Journal of Vacation Marketing 2004, 10(1):43-56.
    • (2004) Journal of Vacation Marketing , vol.10 , Issue.1 , pp. 43-56
    • Feng, R.1    Morrison, A.M.2    Ismail, J.A.3
  • 41
    • 0023968207 scopus 로고
    • Connectionism and cognitive architecture: a critical analysis
    • Fodor J.A., Pylyshyn Z.W. Connectionism and cognitive architecture: a critical analysis. Cognition 1988, 28(1/2):3-71.
    • (1988) Cognition , vol.28 , Issue.1-2 , pp. 3-71
    • Fodor, J.A.1    Pylyshyn, Z.W.2
  • 42
    • 0000009769 scopus 로고
    • Evaluating structural equation models with unobservable variables and measurement error
    • Fornell C., Larcker D.F. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 1981, 18(1):39-50.
    • (1981) Journal of Marketing Research , vol.18 , Issue.1 , pp. 39-50
    • Fornell, C.1    Larcker, D.F.2
  • 44
    • 0001247994 scopus 로고
    • Evaluative and factual ad claims, knowledge level, and making inferences
    • Gardial S., Biehal G. Evaluative and factual ad claims, knowledge level, and making inferences. Marketing Letters 1991, 2(4):349-358.
    • (1991) Marketing Letters , vol.2 , Issue.4 , pp. 349-358
    • Gardial, S.1    Biehal, G.2
  • 46
    • 33747347580 scopus 로고    scopus 로고
    • Tourism experiences in a lifestyle destination setting: the roles of involvement and place attachment
    • Gross M.J., Brown G. Tourism experiences in a lifestyle destination setting: the roles of involvement and place attachment. Journal of Business Research 2006, 59(6):696-700.
    • (2006) Journal of Business Research , vol.59 , Issue.6 , pp. 696-700
    • Gross, M.J.1    Brown, G.2
  • 48
    • 33646892191 scopus 로고    scopus 로고
    • An extension of the activation model of information exposure: the addition of a cognitive variable to a model of attention
    • Harrington N.G., Lane D.R., Donohew L., Zimmerman R.S. An extension of the activation model of information exposure: the addition of a cognitive variable to a model of attention. Media Psychology 2006, 8(2):139-164.
    • (2006) Media Psychology , vol.8 , Issue.2 , pp. 139-164
    • Harrington, N.G.1    Lane, D.R.2    Donohew, L.3    Zimmerman, R.S.4
  • 49
    • 0025589602 scopus 로고
    • Propositions for testing the involvement construct in recreational and tourism contexts
    • Havitz M.E., Dimanche F. Propositions for testing the involvement construct in recreational and tourism contexts. Leisure Sciences 1990, 12(2):179-195.
    • (1990) Leisure Sciences , vol.12 , Issue.2 , pp. 179-195
    • Havitz, M.E.1    Dimanche, F.2
  • 50
    • 21144467822 scopus 로고
    • Low-involvement learning: memory without evaluation
    • Hawkins S.A., Hoch S.J. Low-involvement learning: memory without evaluation. Journal of Consumer Research 1992, 19(2):212-225.
    • (1992) Journal of Consumer Research , vol.19 , Issue.2 , pp. 212-225
    • Hawkins, S.A.1    Hoch, S.J.2
  • 51
    • 0030487126 scopus 로고    scopus 로고
    • Marketing in hypermedia computer-mediated environments: conceptual foundations
    • Hoffman D.L., Novak T.P. Marketing in hypermedia computer-mediated environments: conceptual foundations. The Journal of Marketing 1996, 60(3):50-68.
    • (1996) The Journal of Marketing , vol.60 , Issue.3 , pp. 50-68
    • Hoffman, D.L.1    Novak, T.P.2
  • 52
    • 0002044896 scopus 로고
    • Message framing and the interrelationships among ad-based feelings, affect and cognition
    • Homer P.M., Yoon S.-G. Message framing and the interrelationships among ad-based feelings, affect and cognition. Journal of Advertising 1992, 21(1):19-33.
    • (1992) Journal of Advertising , vol.21 , Issue.1 , pp. 19-33
    • Homer, P.M.1    Yoon, S.-G.2
  • 54
    • 0000894094 scopus 로고    scopus 로고
    • The content and design of web sites: an empirical study
    • Huizingh E.K.R.E. The content and design of web sites: an empirical study. Information & Management 2000, 37(3):123-134.
    • (2000) Information & Management , vol.37 , Issue.3 , pp. 123-134
    • Huizingh, E.K.R.E.1
  • 58
    • 33749637835 scopus 로고    scopus 로고
    • A structural analysis of destination travel intentions as a function of web site features
    • Kaplanidou K., Vogt C. A structural analysis of destination travel intentions as a function of web site features. Journal of Travel Research 2006, 45(2):204-216.
    • (2006) Journal of Travel Research , vol.45 , Issue.2 , pp. 204-216
    • Kaplanidou, K.1    Vogt, C.2
  • 59
    • 57649187068 scopus 로고    scopus 로고
    • Persuasive design of destination web sites: an analysis of first impression
    • Kim H., Fesenmaier D.R. Persuasive design of destination web sites: an analysis of first impression. Journal of Travel Research 2008, 47(1):3-13.
    • (2008) Journal of Travel Research , vol.47 , Issue.1 , pp. 3-13
    • Kim, H.1    Fesenmaier, D.R.2
  • 60
    • 0009173821 scopus 로고    scopus 로고
    • The effect of advertising message involvement on brand attitude accessibility
    • Kokkinaki F., Lunt P. The effect of advertising message involvement on brand attitude accessibility. Journal of Economic Psychology 1999, 20(1):41-51.
    • (1999) Journal of Economic Psychology , vol.20 , Issue.1 , pp. 41-51
    • Kokkinaki, F.1    Lunt, P.2
  • 62
    • 77952423895 scopus 로고    scopus 로고
    • Benchmarking destinations via DMO websites: a methodological process
    • Li X., Petrick J.F. Benchmarking destinations via DMO websites: a methodological process. Tourism Analysis 2007, 12(4):271-285.
    • (2007) Tourism Analysis , vol.12 , Issue.4 , pp. 271-285
    • Li, X.1    Petrick, J.F.2
  • 63
    • 3543095984 scopus 로고    scopus 로고
    • A modified functionality performance evaluation model for evaluating the performance of China based hotel websites
    • Liang K., Law R. A modified functionality performance evaluation model for evaluating the performance of China based hotel websites. Journal of Academy of Business and Economics 2003, 2(2):193-208.
    • (2003) Journal of Academy of Business and Economics , vol.2 , Issue.2 , pp. 193-208
    • Liang, K.1    Law, R.2
  • 66
    • 0003002995 scopus 로고
    • The combined influence hypothesis: central and peripheral antecedents of attitude toward the ad
    • Lord K.R., Lee M.-S., Sauer P.L. The combined influence hypothesis: central and peripheral antecedents of attitude toward the ad. Journal of Advertising 1995, 24(1):73-85.
    • (1995) Journal of Advertising , vol.24 , Issue.1 , pp. 73-85
    • Lord, K.R.1    Lee, M.-S.2    Sauer, P.L.3
  • 68
    • 85140521597 scopus 로고
    • Affective and cognitive antecedents of attitude toward the ad: a conceptual framework
    • Lawrence Erlbaum Association, Hillsdale, NJ, L.F. Alwitt, A.A. Mitchell (Eds.)
    • Lutz R.J. Affective and cognitive antecedents of attitude toward the ad: a conceptual framework. Psychological processes and advertising effects: Theory, research and application 1985, 45-63. Lawrence Erlbaum Association, Hillsdale, NJ. L.F. Alwitt, A.A. Mitchell (Eds.).
    • (1985) Psychological processes and advertising effects: Theory, research and application , pp. 45-63
    • Lutz, R.J.1
  • 69
    • 2342439031 scopus 로고    scopus 로고
    • Factors impacting the adoption and effectiveness of the World Wide Web in marketing
    • Lynn G.S., Lipp S.M., Akgun A.E., Crotez A.J.R. Factors impacting the adoption and effectiveness of the World Wide Web in marketing. Industrial Marketing Management 2002, 31(1):35-49.
    • (2002) Industrial Marketing Management , vol.31 , Issue.1 , pp. 35-49
    • Lynn, G.S.1    Lipp, S.M.2    Akgun, A.E.3    Crotez, A.J.R.4
  • 70
    • 0002467211 scopus 로고
    • An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context
    • MacKenzie S.B., Lutz R.J. An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. The Journal of Marketing 1989, 53(2):48-65.
    • (1989) The Journal of Marketing , vol.53 , Issue.2 , pp. 48-65
    • MacKenzie, S.B.1    Lutz, R.J.2
  • 71
    • 78149397796 scopus 로고    scopus 로고
    • Are sex and death taboos in advertising? An analysis of taboos in advertising and a survey of French consumer perceptions
    • Manceau D., Tissier-Desbordes E. Are sex and death taboos in advertising? An analysis of taboos in advertising and a survey of French consumer perceptions. International Journal of Advertising 2006, 25(1):9-34.
    • (2006) International Journal of Advertising , vol.25 , Issue.1 , pp. 9-34
    • Manceau, D.1    Tissier-Desbordes, E.2
  • 72
    • 0037286934 scopus 로고    scopus 로고
    • The influence of gender on mood effects in advertising
    • Martin B.A.S. The influence of gender on mood effects in advertising. Psychology & Marketing 2003, 20(3):249-273.
    • (2003) Psychology & Marketing , vol.20 , Issue.3 , pp. 249-273
    • Martin, B.A.S.1
  • 74
    • 0001324872 scopus 로고
    • Involvement: a potentially important mediator of consumer behavior
    • Mitchell A.A. Involvement: a potentially important mediator of consumer behavior. Advances in Consumer Research 1979, 6(1):191-196.
    • (1979) Advances in Consumer Research , vol.6 , Issue.1 , pp. 191-196
    • Mitchell, A.A.1
  • 75
    • 80052491542 scopus 로고    scopus 로고
    • A conceptual framework of persuasive architecture of tourism websites: propositions and implications
    • Morosan C., Fesenmaier D.R. A conceptual framework of persuasive architecture of tourism websites: propositions and implications. Information and Communication Technologies in Tourism 2007, 2007(6):243-254.
    • (2007) Information and Communication Technologies in Tourism , vol.2007 , Issue.6 , pp. 243-254
    • Morosan, C.1    Fesenmaier, D.R.2
  • 80
    • 84870184731 scopus 로고    scopus 로고
    • Swedish and Norwegian tourism websites: the importance of reservation services and value-added services
    • Nysveen H., Lexhagen M. Swedish and Norwegian tourism websites: the importance of reservation services and value-added services. Scandinavian Journal of Hospitality and Tourism 2001, 1(1):38-53.
    • (2001) Scandinavian Journal of Hospitality and Tourism , vol.1 , Issue.1 , pp. 38-53
    • Nysveen, H.1    Lexhagen, M.2
  • 81
    • 33745649167 scopus 로고    scopus 로고
    • Conflicting viewpoints on web design
    • O'Connor P. Conflicting viewpoints on web design. Journal of Travel & Tourism Marketing 2005, 17(2/3):225-230.
    • (2005) Journal of Travel & Tourism Marketing , vol.17 , Issue.2-3 , pp. 225-230
    • O'Connor, P.1
  • 82
    • 27644436886 scopus 로고    scopus 로고
    • Getting the word out: profiting from smart Internet marketing isn't just for the big boys
    • Parets R.T. Getting the word out: profiting from smart Internet marketing isn't just for the big boys. Lodging Magazine 2002, August, 37-38.
    • (2002) Lodging Magazine , pp. 37-38
    • Parets, R.T.1
  • 83
    • 0001918023 scopus 로고
    • Consumer response to television commercials: the impact of involvement and background music on brand attitude formation
    • Park C.W., Young S.M. Consumer response to television commercials: the impact of involvement and background music on brand attitude formation. Journal of Marketing Research 1986, 23(1):11-24.
    • (1986) Journal of Marketing Research , vol.23 , Issue.1 , pp. 11-24
    • Park, C.W.1    Young, S.M.2
  • 84
    • 70350320389 scopus 로고    scopus 로고
    • Consumers' travel website transferring behaviour: analysis using clickstream data-time, frequency, and spending
    • Park J., Chung H. Consumers' travel website transferring behaviour: analysis using clickstream data-time, frequency, and spending. The Service Industries Journal 2009, 29(10):1451-1463.
    • (2009) The Service Industries Journal , vol.29 , Issue.10 , pp. 1451-1463
    • Park, J.1    Chung, H.2
  • 86
    • 0002298293 scopus 로고
    • Central and peripheral routes to persuasion: application to advertising
    • Lexington Books, Lanham, MD, L. Percy, A.G. Woodside (Eds.)
    • Petty R.E., Cacioppo J.T. Central and peripheral routes to persuasion: application to advertising. Advertising and consumer psychology 1983, Vol. 1:3-23. Lexington Books, Lanham, MD. L. Percy, A.G. Woodside (Eds.).
    • (1983) Advertising and consumer psychology , vol.1 , pp. 3-23
    • Petty, R.E.1    Cacioppo, J.T.2
  • 88
    • 0000428577 scopus 로고
    • Central and peripheral routes to advertising effectiveness: the moderating role of involvement
    • Petty R.E., Cacioppo J.T., Schumann D. Central and peripheral routes to advertising effectiveness: the moderating role of involvement. Journal of Consumer Research 1983, 10(2):135-146.
    • (1983) Journal of Consumer Research , vol.10 , Issue.2 , pp. 135-146
    • Petty, R.E.1    Cacioppo, J.T.2    Schumann, D.3
  • 89
    • 0348252390 scopus 로고    scopus 로고
    • The influence of spokesperson trustworthiness on message elaboration, attitude strength, and advertising effectiveness
    • Priester J.R., Petty R.E. The influence of spokesperson trustworthiness on message elaboration, attitude strength, and advertising effectiveness. Journal of Consumer Psychology 2003, 13(4):408-421.
    • (2003) Journal of Consumer Psychology , vol.13 , Issue.4 , pp. 408-421
    • Priester, J.R.1    Petty, R.E.2
  • 90
    • 0002032408 scopus 로고
    • Comparative and noncomparative advertising: attitudinal effects under cognitive and affective involvement conditions
    • Putrevu S., Lord K.R. Comparative and noncomparative advertising: attitudinal effects under cognitive and affective involvement conditions. Journal of Advertising 1994, 23(2):77-91.
    • (1994) Journal of Advertising , vol.23 , Issue.2 , pp. 77-91
    • Putrevu, S.1    Lord, K.R.2
  • 91
    • 1842865610 scopus 로고    scopus 로고
    • Website design: viewing the web as a cognitive landscape
    • Rosen D.E., Purinton E. Website design: viewing the web as a cognitive landscape. Journal of Business Research 2004, 57(7):787-794.
    • (2004) Journal of Business Research , vol.57 , Issue.7 , pp. 787-794
    • Rosen, D.E.1    Purinton, E.2
  • 92
    • 0034311458 scopus 로고    scopus 로고
    • The effects of efficacy and emotions on campaign involvement
    • Rudolph T.J., Gangl A., Stevens D. The effects of efficacy and emotions on campaign involvement. Journal of Politics 2000, 62(4):1189-1197.
    • (2000) Journal of Politics , vol.62 , Issue.4 , pp. 1189-1197
    • Rudolph, T.J.1    Gangl, A.2    Stevens, D.3
  • 93
    • 33444473469 scopus 로고    scopus 로고
    • An integrated approach to measure web site effectiveness in the European hotel industry
    • Scharlr A., Wober K.W., Bauer C. An integrated approach to measure web site effectiveness in the European hotel industry. Information Technology & Tourism 2003, 6(4):257-271.
    • (2003) Information Technology & Tourism , vol.6 , Issue.4 , pp. 257-271
    • Scharlr, A.1    Wober, K.W.2    Bauer, C.3
  • 94
    • 0030269279 scopus 로고    scopus 로고
    • Lost and found: the information-processing model of advertising effectiveness
    • Scholten M. Lost and found: the information-processing model of advertising effectiveness. Journal of Business Research 1996, 37(2):97-104.
    • (1996) Journal of Business Research , vol.37 , Issue.2 , pp. 97-104
    • Scholten, M.1
  • 95
    • 21844517698 scopus 로고
    • Images in advertising: the need for a theory of visual rhetoric
    • Scott L.M. Images in advertising: the need for a theory of visual rhetoric. Journal of Consumer Research 1994, 21(2):252-273.
    • (1994) Journal of Consumer Research , vol.21 , Issue.2 , pp. 252-273
    • Scott, L.M.1
  • 96
    • 38249004618 scopus 로고
    • Destination information systems
    • Sheldon P.J. Destination information systems. Annals of Tourism Research 1993, 20(4):633-649.
    • (1993) Annals of Tourism Research , vol.20 , Issue.4 , pp. 633-649
    • Sheldon, P.J.1
  • 99
    • 10144243779 scopus 로고    scopus 로고
    • Developing and benchmarking Internet marketing strategies in the hotel sector in Greece
    • Sigala M. Developing and benchmarking Internet marketing strategies in the hotel sector in Greece. Journal of Hospitality & Tourism Research 2003, 27(4):375-401.
    • (2003) Journal of Hospitality & Tourism Research , vol.27 , Issue.4 , pp. 375-401
    • Sigala, M.1
  • 101
    • 2442447448 scopus 로고
    • On the multivariate asymptotic distribution of sequential Chi-square statistics
    • Steiger J.H., Shapiro A., Browne M.W. On the multivariate asymptotic distribution of sequential Chi-square statistics. Psychometrika 1985, 50(3):253-263.
    • (1985) Psychometrika , vol.50 , Issue.3 , pp. 253-263
    • Steiger, J.H.1    Shapiro, A.2    Browne, M.W.3
  • 103
  • 104
    • 80052469213 scopus 로고    scopus 로고
    • Tourism information trust as a bridge between information value and satisfaction: an exploratory study
    • Tang L., Jang S. Tourism information trust as a bridge between information value and satisfaction: an exploratory study. Tourism Analysis 2008, 13(5/6):565-578.
    • (2008) Tourism Analysis , vol.13 , Issue.5-6 , pp. 565-578
    • Tang, L.1    Jang, S.2
  • 105
    • 36749038301 scopus 로고    scopus 로고
    • Influential factors and relational structure of internet banner advertising in the tourism industry
    • Wu S.-I., Wei P.-L., Chen J.-H. Influential factors and relational structure of internet banner advertising in the tourism industry. Tourism Management 2008, 29(2):221-236.
    • (2008) Tourism Management , vol.29 , Issue.2 , pp. 221-236
    • Wu, S.-I.1    Wei, P.-L.2    Chen, J.-H.3
  • 106
    • 33646689546 scopus 로고    scopus 로고
    • Investigating initial trust toward e-tailers from the elaboration likelihood model perspective
    • Yang S.-C., Hung W.-C., Sung K., Farn C.-K. Investigating initial trust toward e-tailers from the elaboration likelihood model perspective. Psychology & Marketing 2006, 23(5):429-445.
    • (2006) Psychology & Marketing , vol.23 , Issue.5 , pp. 429-445
    • Yang, S.-C.1    Hung, W.-C.2    Sung, K.3    Farn, C.-K.4
  • 107
    • 58049083207 scopus 로고    scopus 로고
    • A framework for the evaluation of hotel websites: the case of Greece
    • Zafiropoulos C., Vrana V. A framework for the evaluation of hotel websites: the case of Greece. Information Technology & Tourism 2006, 8(3/4):239-254.
    • (2006) Information Technology & Tourism , vol.8 , Issue.3-4 , pp. 239-254
    • Zafiropoulos, C.1    Vrana, V.2
  • 108
    • 0032441697 scopus 로고    scopus 로고
    • Wives involvement in tourism decision processes
    • Zalatan A. Wives involvement in tourism decision processes. Annals of Tourism Research 1998, 25(4):890-903.
    • (1998) Annals of Tourism Research , vol.25 , Issue.4 , pp. 890-903
    • Zalatan, A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.