Consumers' travel website transferring behaviour: Analysis using clickstream data-time, frequency, and spending

Service Industries Journal

Volumn 29, Issue 10, 2009, Pages 1451-1463

  Park, Jungkun ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

Clickstream data; E travellers; Referring role; Search motivation; Website transfer

Indexed keywords

DATABASE; INTERNET; REGRESSION ANALYSIS;

EID: 70350320389     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060903026254     Document Type: Article

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