Developing and Benchmarking Internet Marketing Strategies in the Hotel Sector in Greece

Journal of Hospitality and Tourism Research

Volumn 27, Issue 4, 2003, Pages 375-401

  Sigala, Marianna ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

benchmarking; DEA; hotel; Internet; marketing; strategy

Indexed keywords

EID: 10144243779     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/10963480030274001     Document Type: Article

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