Web home pages as advertisements

Communications of the ACM

Volumn 42, Issue 8, 1999, Pages 91-98

  Singh, Surendra N ^a   Dalal, Nikunj P ^a  

^a NONE

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Indexed keywords

EID: 0002965398     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/310930.310978     Document Type: Article

References (9)

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5. Leckenby, J.D. and Plummer, J.T. Advertising stimulus measurement and assessment research: A review of advertising testing methods. Current Issues and Research in Advertising, Vol. 2, 1983.
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7. Petty, R. and Cacioppo, R. Attitudes and Persuasion: Classic and Contemporary Approaches. Brown, Dubuque, IA, 1981.
8. Vaughn, R. How advertising works: A planning model. J. Advertising Research 20, 5 (1980), 27-33.
9. Zeitlin, D.M. and Westwood, R.A. Measuring emotional response. J. Advertising Research 26, 5 (Oct./Nov. 1986), 34-44.