Product knowledge and product involvement as moderators of the effects of information on purchase decisions: A case study using the perfect information frontier approach

Journal of Consumer Affairs

Volumn 33, Issue 1, 1999, Pages 165-186

  Bei, Lien Ti ^a   Widdows, Richard ^b  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20144376237     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.1999.tb00765.x     Document Type: Article

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