Designing effective websites: The moderating role of user internet experience

Journal of Internet Commerce

Volumn 6, Issue 1, 2007, Pages 35-60

  Sanjose Cabezudo, Rebeca ^a,b   Gutierrez Arranz, Ana Maria ^a,b   Gutierrez Cillan, Jesus ^a,b  

^a Department of Marketing ^*  (Spain)

^b UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Ad execution; Advertising effectiveness; ELM; User Internet experience; Website

Indexed keywords

EID: 34249661051     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1300/J179v06n01_03     Document Type: Article

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