How brand names affect the demand for twin automobiles

Journal of Marketing Research

Volumn 35, Issue 2, 1998, Pages 154-165

  Sullivan, Mary W ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032369257     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151844     Document Type: Article

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