Linking marketing actions to value creation and firm value: Insights from accounting research

Journal of Marketing Research

Volumn 46, Issue 3, 2009, Pages 313-319

  Kimbrough, Michael D ^a   Mcalister, Leigh ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68649102777     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.3.313     Document Type: Note

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