The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship

Journal of Consumer Marketing

Volumn 28, Issue 5, 2011, Pages 363-375

  Tuu, Ho Huy ^a   Olsen, Svein Ottar ^b   Linh, Pham Thi Thuy ^c  

^a University of Nhatrang   (Viet Nam)

^b University of Tromsø The Arctic University of Norway   (Norway)

^c Vietnam Institute of Fisheries Economics and Planning   (Viet Nam)

Author keywords

Certainty; Customer loyalty; Customer satisfaction; Objective knowledge; Perceived risk

Indexed keywords

EID: 79960622160     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761111150017     Document Type: Article

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