The role of risk attitude on online shopping: Experience, customer satisfaction, and repurchase intention

Social Behavior and Personality

Volumn 35, Issue 4, 2007, Pages 453-468

  Wu, Wann Yih ^a,b   Chang, Man Ling ^a   Girard, Tulay ^c   Yang, Bijou ^d  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b Department of International Business   (Taiwan)

^c PENNSYLVANIA STATE UNIVERSITY   (United States)

^d DREXEL UNIVERSITY   (United States)

Author keywords

Consumer satisfaction; Online shopping experience; Repurchase intention; Risk attitude

Indexed keywords

EID: 34547205542     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2007.35.4.453     Document Type: Article

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