The Role of Brand Familiarity in Internal Reference Price Formation: An Accessibility-Diagnosticity Perspective

Journal of Business and Psychology

Volumn 14, Issue 4, 2000, Pages 605-624

  Vaidyanathan, Rajiv ^a  

^a 110 SBE ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034394673     PISSN: 08893268     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1022942330911     Document Type: Review

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