Understanding the consumer propensity to observe

European Journal of Marketing

Volumn 42, Issue 1-2, 2008, Pages 196-221

  Simpson, Penny M ^a   Siguaw, Judy A ^b   Cadogan, John W ^c  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

^b Cornell Nanyang Institute of Hospitality Management ^*  (Singapore)

^c LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Brands; Buying behaviour; Consumer behaviour; Consumer risk

Indexed keywords

EID: 38949103401     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810840970     Document Type: Article

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