Contrast and assimilation processes in consumers' evaluations of dual brands

Journal of Business and Psychology

Volumn 17, Issue 1, 2002, Pages 145-154

  Levin, Aron M ^a  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Branding; Context effects; Contrast effects

Indexed keywords

EID: 0141625321     PISSN: 08893268     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1016256401980     Document Type: Article

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