Relationships among customer loyalty programs, service quality, relationship quality and loyalty: An empirical study

Chinese Management Studies

Volumn 5, Issue 2, 2011, Pages 194-206

  Ou, Wei Ming ^a   Shih, Chia Mei ^b   Chen, Chin Yuan ^b   Wang, Kuo Chang ^c  

^a SHIH CHIEN UNIVERSITY   (Taiwan)

^b KUN SHAN UNIVERSITY   (Taiwan)

^c TAIWAN SUGAR CORPORATION   (Taiwan)

Author keywords

Consumer behaviour; Consumer loyalty; Customer loyalty program; Loyalty; Relationship commitment; Relationship quality; Taiwan

Indexed keywords

EID: 79959266321     PISSN: 1750614X     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506141111142825     Document Type: Article

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