Diagnosing the Relationship Between Corporate Reputation and Retail Patronage

Corporate Reputation Review

Volumn 9, Issue 4, 2006, Pages 243-257

  Ou, Wei Ming ^a   Abratt, Russell ^b  

^a SHIH CHIEN UNIVERSITY   (Taiwan)

^b NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

corporate reputation; retailing; supermarket patronage; Taiwan

Indexed keywords

EID: 48749100159     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1550032     Document Type: Article

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