A comparative examination of consumer decision styles in Austria

Journal of Marketing Management

Volumn 26, Issue 11-12, 2010, Pages 1021-1036

  Sinkovics, Rudolf R ^a   Leelapanyalert, Kannika Mink ^b   Yamin, Mo ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Consumer decision styles; Cross cultural research; Scale development

Indexed keywords

EID: 79958079441     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.508974     Document Type: Article

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