Generation Y female and male decision-making styles in Iran: Are they different?

International Review of Retail, Distribution and Consumer Research

Volumn 18, Issue 5, 2008, Pages 521-537

  Hanzaee, Kambiz Heidarzadeh ^a   Aghasibeig, Sara ^a  

^a ISLAMIC AZAD UNIVERSITY   (Iran)

Author keywords

consumer decision making styles; gender; Generation Y; Iran; shopping behavior

Indexed keywords

EID: 70350586320     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960802573443     Document Type: Article

References (57)

1. AGB. 1987. Lifestyles report, London: Audits of Great Britain.
2. Bakewell, C., and Mitchell, V. W., 2003. Generation Y female consumer decision-making styles. International Journal of Retail and Distribution Management, 31 (2): 95–106.
3. Bakewell, C., and Mitchell, V. W., 2004. Male consumer decision-making styles. International Review of Retail, Distribution and Consumer Research, 14 (2): 223–240.
4. Bensley, J., and Whitney, S., 2004. Generation shop, JB Research Company. http://www.jbresearchco.com/GenY.html
5. Benetton Group. 2008. About us. Iran Benetton Group official website http://benetton-iran.com
6. Buttle, F., 1992. Shopping motives constructionist perspective. Services Industries Journal, 12 (3): 349–367.
7. Calder, B. J., Philips, L. W., and Tyhouts, A. M., 1981. Designing research for application. Journal of Consumer Research, 8: 197–207.
8. Campbell, C., 1997. “ Shopping, pleasure and the sex war ”. In The shopping experience, Edited by: Falk, P., and Campbell, C., London: Sage Publications.
9. Catalog Age. 1999. Teens, products and brands. Catalog Age, 16 (9): 254–257.
10. Central Intelligence Agency. 2008. The world fact book, Iran: Central Intelligence Agency. https://www.cia.gov/library/publications/the-world-factbook/geos/ir.html
11. Coupland, D., 1991. Generation X: tales for an accelerated culture, New York: St. Martin's Press.
12. Darden, W. R., and Ashton, D., 1975. Psychographic profiles of patronage preference groups. Journal of Retailing, 50: 99–112.
13. Dholakia, R. R., 1999. Going shopping: key determinants of shopping behaviors and motivations. International Journal of Research and Distribution Management, 27 (4): 154–165.
14. Dholakia, R. R., Pederson, B., and Hikmet, N., 1995. Married males and shopping: are they sleeping partners?. International Journal of Retail and Distribution Management, 23 (3): 27–33.
15. Durvasula, S., Lysonski, S., and Andrews, J. C., 1993. Cross-cultural generalizability of a scale for profiling consumers' decision-making styles. Journal of Consumer Affairs, 27 (1): 55–65.
16. Fan, J. X., and Xiao, J. J., 1998. Consumer decision-making styles of young-adult Chinese. Journal of Consumer Affairs, 32 (2): 275–294.
17. Fram, E. H., and Axelrod, J., 1990. The distressed shopper. American Demographics, 12: 44–45.
18. Guiry, M., Mag, A., and Lutz, R., 2006. Defining and measuring. Science, 34 (1): 74–83.
19. Hacoupian Clothing Industries Inc. 2006. History, Hacoupian Clothing Industries Inc. http://www.hacoupian.net/en/index.html
20. Hafstrom, J. L., Jung, S. C., and Young, S. C., 1992. Consumer decision-making styles: comparison between United States and Korean young consumers. Journal of Consumer Affairs, 26 (1): 146–159.
21. Hirschman, E. C., 1981. American Jewish ethnicity: its relationship to some selected aspects of consumer behavior. Journal of Marketing, 45: 102–110.
22. Hofstede, G., 1991. Cultures and organizations: software of the mind, London: McGraw-Hill.
23. Internet World Stats. 2007. Internet usage in the Middle East, Minniwatts Marketing Group. http://www.internetworldstats.com/stats5.htm
24. Islamic Azad University. Science and Research Branch http://srbiau.ac.ir/en/
25. Kacen, J. J., and Lee, J. A., 2002. The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology, 12 (2): 163–176.
26. Kanwar, R., and Pagiavlas, N., 1992. When are higher social class consumers more and less brand loyal than lower social class consumers? The role of mediating variables. Advances in Consumer Research, 19: 589–595.
27. Krejcie, R. V., and Morgan, D. W., 1970. Determining sample size for research activities. Educational and Psychological Measurement, 30: 607–610.
28. Laroche, M., Saad, G., Cleven, M., and Brown, E., 2000. Gender differences in information search strategies for a Christmas gift. Journal of Consumer Marketing, 17 (6): 500–524.
29. Lehtonen, T. K., and Maenpaa, P., 1997. “ Shopping in the East Center Mall ”. In The shopping experience, Edited by: Falk, P., and Campbell, C., London: Sage Publications.
30. Library of Congress, Federal Research Division. 2008. Country Profile: Iran, Library of Congress. http://lcweb2.loc.gov/frd/cs/profiles/Iran.pdf
31. Lysonski, S., Durvasula, S., and Zotos, Y., 1996. Consumers' decision-making styles: a multi-country investigation. European Journal of Marketing, 30 (12): 10–21.
32. MANGO. 2008. MANGO opens new shops in Iran and Iraq MANGO. http://news.mango.com/?p=238&lang=en
33. McCrindle, M., 2002. Understanding Generation Y The Australian Leadership Foundation
34. Miller, D., 1998. A theory of shopping, Oxford: Blackwell Publishers.
35. Mitchell, B. W., and Bates, L., 1998. UK consumers' decision-making styles. Journal of Marketing Management, 14: 199–225.
36. Moschis, G. P., 1976. Shopping orientations and consumer use of information. Journal of Retailing, 25: 61–70.
37. Neuborne, E., and Kerwin, K., 1999. Generation Y. Business Week, http://www.businessweek.com/1999/99_7/b361.6001.htm
38. Oakley, A., 1976. Housewife, Harmondsworth: Penguin.
39. Office of the Resident Coordinator of the United Nations System in the Islamic Republic of Iran. 2008. Post Report for the Islamic Republic of Iran http://www.un.org.ir/documents/Post_Report.pdf
40. Price, M., 2006. Patriarchy and parental control in Iran Culture of Iran. http://www.cultureofiran. com/
41. Research and Markets. 2007. Automotive Industry and Market of Iran 2007 Research and Markets. http://www.researchandmarkets.com/reportinfo.asp?report_id=473730
42. Salehi-Isfehani, D. J., and Egel, D., 2007. Youth exclusive in Iran: the state of education, employment and family formation 5–44. Middle East Youth Initiative Working paper 3
43. Shafaee, S. M., 2003. Globalization and contradiction between the nation and the state in Iran: the internet case. Iranian Studies, 12 (2): 6–12.
44. Soltani, E., 2002. Iran: a land of apparel opportunity? Just-Style.com http://www.just-style.com/article.aspx?id=92975
45. Sproles, G. B., From perfectionism to faddism: measuring consumers' decision-making styles. Proceedings of American Council on Consumer Interest Conference, 3rd Annual Meeting. Columbia. pp. 79–85.
46. Sproles, G. B., and Kendall, E. L., 1986. A methodology for profiling consumers' decision-making styles. The Journal of Consumers Affair, 20 (2): 267–269.
47. Statistical Center of Iran. 2008. Vice Presidency for strategic planning and Supervision http://www.sci.org.ir/portal/faces/public/sci_en
48. Stephenson, P. R., and Willett, R. P., 1969. “ Analysis of consumers' retail patronage strategies ”. In Marketing involvement in society and the economy, Edited by: McDonald, P. R., Chicago: American Marketing Association.
49. Stone, G. P., 1954. City shoppers and urban identification: observations on the social psychology of city life. American Journal of Sociology, 60: 36–45.
50. Statistical Center of Iran. Vice Presidency for strategic planning and Supervision IRNA News Agency. Statistical Center of Iran. http://www.sci.org.ir/AkhbarSazmani/print?id=1375&lang=fa
51. Taylor, S., and Cosenza, R., 2002. Profiling later aged female teens: mall shopping behavior and clothing choice. Journal of Consumer Marketing, 19 (5): 393–408.
52. UNICEF. 2008. At a glance: Iran, Islamic Republic of UNICEF http://www.unicef.org/infobycountry/iran_2142.html
53. World Bank Group. 2006. Iran Country Brief, The World Bank Group. http://web.worldbank.org/WBSITE/EXTERNAL/COUNTRIES/MENAEXT/IRANEXTN/0, menuPK:312966∼pagePK:141132∼piPK:141107∼theSitePK:312943,00.html
54. Walsh, G., Henning-Thura, T., and Mitchell, V. W., 2001a. German consumer decision-making styles. Journal of Consumer Affairs, 35 (1): 73–95.
55. Walsh, G., Henning-Thura, T., Mitchell, V. W., and Wiedmann, K. P., 2001b. Consumers' decision-making styles as a basis for market segmentation. Journal of Targeting, Measurement and Analysis for Marketing, 10 (2): 117–131.
56. Westbrook, R. A., and Black, W. C., 1985. A motivation-based shopper typology. Journal of Retailing, 60 (1): 78–103.
57. Zeithaml, V., 1985. The new demographics and market fragmentation. Journal of Marketing, 49: 64–75.