Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement

International Marketing Review

Volumn 23, Issue 4, 2006, Pages 390-417

  Salzberger, Thomas ^a   Sinkovics, Rudolf R ^b  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Cross cultural studies; Data analysis; Measurement; Set theory

Indexed keywords

EID: 33745848850     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330610678976     Document Type: Article

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