Male consumer decision-making styles

International Review of Retail, Distribution and Consumer Research

Volumn 14, Issue 2, 2004, Pages 223-240

  Bakewell, Cathy ^a   Mitchell, Vincent Wayne ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Consumer decisions; Gender; Men; Segmentation; Uk

Indexed keywords

EID: 23644449854     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/0959396042000178205     Document Type: Article

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