Adapting consumer style inventory to chinese consumers:A confirmatory factor analysis approach

Journal of International Consumer Marketing

Volumn 13, Issue 2, 2001, Pages 29-47

  Siu, Noel Y M ^a   Wang, Charlie C L ^b   Chang, Ludwig M K ^a   Hui, Alice S Y ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b University of Maryl and Easte   (United States)

Author keywords

Chi na; Confirmatory factor analysis; Consumer Style Inventory; Shopping orientations; Validation

Indexed keywords

EID: 84999797940     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v13n02_03     Document Type: Article

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