Experience marketing: Concepts, frameworks and consumer insights

Foundations and Trends in Marketing

Volumn 5, Issue 2, 2010, Pages 55-112

  Schmitt, Bernd ^a  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79957765000     PISSN: 15550753     EISSN: 15550761     Source Type: Journal    
DOI: 10.1561/1700000027     Document Type: Article

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