Some issues concerning the concept of experiential marketing

Handbook on Brand and Experience Management

Volumn , Issue , 2008, Pages 132-143

  Raghunathan, Rajagopal ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

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[No Author keywords available]

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EID: 79957708791     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (16)

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