The influence of relationship marketing tactics on customer's loyalty in B2C relationship-the role of communication and personalization

European Journal of Economics, Finance and Administrative Sciences

Volumn , Issue 31, 2011, Pages 49-56

  Halimi, Anahita Bagherzad ^a   Chavosh, Alireza ^a   Choshali, Sahar Hosseinikhah ^b  

^a MULTIMEDIA UNIVERSITY   (Malaysia)

^b UNIVERSITI KEBANGSAAN MALAYSIA   (Malaysia)

Author keywords

Communication; Customer's loyalty; Personalization; Relationship marketing; Relationship satisfaction

Indexed keywords

EID: 79955953512     PISSN: 14502275     EISSN: 14502275     Source Type: Journal    
DOI: None     Document Type: Article

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