Relationship marketing in fortune 500 U.S. and Chinese web sites

Journal of Relationship Marketing

Volumn 7, Issue 1, 2008, Pages 29-43

  Mishra, Karen J ^a   Li, Cong ^b  

^a MEREDITH COLLEGE   (United States)

^b The University of North Carolina at Chapel Hill   (United States)

Author keywords

Blogs; Forums; Loyalty; Marketing communication; Relationship marketing; Symmetrical communication; Trust

Indexed keywords

EID: 67649229147     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1080/15332660802067882     Document Type: Conference Paper

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