International market selection and segmentation: Perspectives and challenges

International Marketing Review

Volumn 28, Issue 2, 2011, Pages 132-149

  Papadopoulos, Nicolas ^a   Martín Martín, Oscar ^b  

^a CARLETON UNIVERSITY   (Canada)

^b PUBLIC UNIVERSITY OF NAVARRE   (Spain)

Author keywords

International business; Market segmentation; Marketing opportunities; Risk assessment

Indexed keywords

EID: 79955623497     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111122632     Document Type: Article

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