Theories of internationalisation and their impact on market entry

International Marketing Review

Volumn 19, Issue 4, 2002, Pages 342-347

  Whitelock, Jeryl ^a  

^a UNIVERSITY OF SALFORD   (United Kingdom)

Author keywords

International business; Market entry; Marketing information

Indexed keywords

EID: 0442266472     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210435654     Document Type: Review

References (20)

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