Personalisation-privacy paradox: The effects of personalisation and privacy assurance on customer responses to travel Web sites

Tourism Management

Volumn 32, Issue 5, 2011, Pages 987-994

  Lee, Chung Hun ^a   Cranage, David A ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Personalisation; Personalisation privacy paradox; Privacy assurance; Privacy concerns; Travel Web sites

Indexed keywords

INFORMATION; TRAVEL DEMAND; WORLD WIDE WEB;

EID: 79955480192     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2010.08.011     Document Type: Article

References (56)

1. Agarwal R., Prasad J. A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research 1998, 9(2):204-215.
2. Alatalo, T., & Siponen, M. T. (2001). Addressing the personalization paradox in the development of electronic commerce systems. In Post-proceedings of the E-Business Research Forum (eBRF), Tampere, Finland.
3. Alba J., Lynch J., Weitz B.A., Janiszewski C., Lutz R., Sawyer A., et al. Interactive home shopping: consumer, retailer, and manufacturers incentives to participate in electronic markets. Journal of Marketing 1997, 61(3):38-53.
4. Andrade E.B., Kaltcheva V., Weitz B. Self-disclosure on the Web: the impact of privacy policy, reward, and company reputation. Advances in Consumer Research 2002, 29(1):350-353.
5. Awad N.F., Krishnan M.S. The personalization privacy paradox: an empirical evaluation of information transparency and the willingness to be profiled online for personalization. MIS Quarterly 2006, 30(1):13-28.
6. Bai B., Hu C., Elsworth J.D., Countryman C.C. Online travel planning and college students: the spring break experience. Journal of Travel and Tourism Marketing 2005, 17(2/3):79-91.
7. Baron R.M., Kenny D.A. The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology 1986, 51(6):1173-1182.
8. Chellappa R.K., Sin R.G. Personalization versus privacy: an empirical examination of the online consumer's dilemma. Information Technology and Management 2005, 6(2/3):181-202.
9. Culnan M.J. How did they get my name? An exploratory investigation of consumer attitudes toward secondary information use. MIS Quarterly 1993, 17(3):341-363.
10. Culnan M.J., Armstrong P.K. Information privacy concerns, procedural fairness, and impersonal trust: an empirical investigation. Organization Science 1999, 10(1):104-115.
11. Culnan M.J., Bies R.J. Consumer privacy: balancing economics and justice considerations. Journal of Social Issues 2003, 59(2):323-342.
12. Davis F.D. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 1989, 13(3):319-340.
13. Davis F.D., Bagozzi R.P., Warshaw P.R. User acceptance of computer technology: a comparison of two theoretical models. Management Science 1989, 35(8):982-1003.
14. Dommeyer C.J., Gross B.L. What consumers know and what they do: an investigation of consumer knowledge, awareness, and use of privacy protection strategies. Journal of Interactive Marketing 2003, 17(2):34-51.
15. Friedman B., Kahn P.H., Howe D.C. Trust online. Communication of the ACM 2000, 43(12):34-40.
16. Gefen D., Karahanna E., Straub D.W. Trust and TAM in online shopping: an integrated model. MIS Quarterly 2003, 27(1):51-90.
17. Gunther O., Spiekermann S. RFID and the perception of control: the consumer's view. Communications of the ACM 2005, 48(9):73-76.
18. Heskett J.L., Sasser W.E., Hart C.W.L. Service breakthroughs: Changing the rules of the game 1990, The Free Press, New York.
19. Ho C., Lee Y. The development of an e-travel service quality scale. Tourism Management 2007, 28:1434-1449.
20. Ho S., Kwok S. The attraction of personalized service for users in mobile commerce: an empirical study. ACM SIGecom Exchanges 2003, 3(4):10-18.
21. Ho S., Tam K. An empirical examination of the effects of Web personalization at different stages of decision making. International Journal of Human-Computer Interaction 2005, 19(1):95-112.
22. Huffman C., Kahn B.E. Variety for sale: mass customization or mass confusion?. Journal of Retailing 1998, 74(4):491-513.
23. Hui K.L., Teo H.H., Lee T.S.Y. The value of privacy assurance: an exploratory field experiment. MIS Quarterly 2007, 31(1):19-33.
24. Jeong M., Lambert C.U. Adaptation of an information quality framework to measure customers' behavioral intentions to use lodging Web sites. International Journal of Hospitality Management 2001, 20(2):129-146.
25. Joinson A.N., Paine C.B. Self-disclosure, privacy and the Internet. Oxford handbook of Internet psychology 2007, 237-252. Oxford University Press, Oxford, England. A.N. Joinson, K. McKenna, T. Postmes, U. Reips (Eds.).
26. Kalyanaraman S., Sundar S.S. The psychological appeal of personalized content in Web portals: does customization affect attitudes and behaviors?. Journal of Communication 2006, 56(1):110-132.
27. Kaynama S.A., Black C.I. A proposal to assess the service quality of online travel agencies: an exploratory study. Journal of Professional Services Marketing 2000, 21(1):63-89.
28. Kim D.J., Kim W.G., Han J.S. A perceptual mapping of online travel agencies and preference attributes. Tourism Management 2007, 28:591-603.
29. Kim W.G., Lee H.Y. Comparison of Web service quality between online travel agencies and online travel suppliers. Journal of Travel & Tourism Marketing 2004, 17(2/3):105-116.
30. Kohrs A., Merlaldo B. Creating user-adapted Websites by the use of collaborative filtering. Interacting with Computers 2001, 13(6):695-716.
31. Laufer R., Wolfe M. Privacy as a concept and a social issue: a multi-dimensional developmental theory. Journal of Social Sciences 1977, 33(3):22-41.
32. Linden G., Smith B., York J. Amazon.com recommendations: item-to-item collaborative filtering. IEEE Internet Computing 2003, 7(1):76-80.
33. Marathe, S., Sundar, S. S., & Reese, C. (2007). Customization vs. personalization: the role of power usage and privacy. In proceeding at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, D.C. (pp. 1-17).
34. Milne G.R., Boza M.E. Trust and concern in consumers' perceptions of marketing information management practices. Journal of Interactive Marketing 1999, 13(1):5-24.
35. Milne G.R., Culnan M.J. Strategies for reducing online privacy risks: why consumers read (or don't read) online privacy notices. Journal of Interactive Marketing 2004, 18(3):15-29.
36. Mobasher B., Cooley R., Srivastava J. Autonomic personalization based on Web usage mining. Communications of the ACM 2000, 43(8):142-151.
37. Mulvenna M., Anand S., Büchner A. Personalization on the net using Web mining. Communications of the ACM 2000, 48(8):122-125.
38. Murthi B.P.S., Sarkar S. The role of the management sciences in research on personalization. Management Science 2003, 49(10):1344-1362.
39. Ohkubo M., Suzuki K., Kinoshita S. RFID privacy issues and technical challenges. Communications of the ACM 2005, 48(9):66-71.
40. Phelps J., Novak G., Ferrell E. Privacy concerns and consumers willingness to provide personal information. Journal of Public Policy and Marketing 2000, 19(1):27-41.
41. Roussos G., Koukara L., Kourouthanasis P., Tuominen J., Seppala O., Giaglis G., et al. A case study in pervasive retail. ACM MOBICOM second international workshop in mobile commerce 2002, 90-94. ACM Press, Atlanta. M. Viveros, H. Lei (Eds.).
42. Roussos G., Peterson D., Patel U. Mobile identity management: an enacted view. International Journal of Electronic Commerce 2003, 8(12):81-100.
43. Schafer J.B., Frankowski D., Herlocker J., Sen S. Collaborative filtering recommender systems. The adaptive Web: Methods and strategies of Web personalization 2007, Vol. 4321:291-324. Springer-Verlag, New York. P. Brusilovsky, A. Kobsa, W. Nejdl (Eds.).
44. Sheehan K., Hoy M. Dimension of privacy concern among online consumers. Journal of Public Policy and Marketing 2000, 19(1):62-73.
45. Sheng H., Nah F. An experimental study on U-commerce adoption: impact of personalization and privacy concerns. Journal of the Association for Information Systems 2008, 9(6):344-376.
46. Shim S., Eastlick M.A., Lotz S.L., Warrington P. An online prepurchase intentions model: the role of intention to search. Journal of Retailing 2001, 77(3):397-416.
47. Smith A.D. Exploring service marketing aspects of e-personalization and its impact on online consumer behavior. Service Marketing Quarterly 2005, 27(2):89-102.
48. Smith H.J., Milberg J.S., Burke J.S. Information privacy: measuring individuals' concerns about organizational practices. MIS Quarterly 1996, 20(2):167-196.
49. Stone E.F., Stone D.L. Privacy in organization: theoretical issues, research findings, and protection mechanisms. Research in Personnel and Human Resources Management 1990, 8(3):349-411.
50. Szymanski D.M., Hise R.T. E-satisfaction: an initial examination. Journal of Retailing 2000, 76(3):309-322.
51. Venkatesh V. Determinants of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information Systems Research 2000, 11(4):342-365.
52. Wang Y., Wang Y., Lin H., Tang T. Determinants of user acceptance of Internet banking: an empirical study. International Journal of Bank Marketing 2003, 14(5):501-519.
53. Weijters B., Rangaranjan D., Falk T., Schillewaert N. Determinants and outcomes of customers' use of self-service technology in a retail setting. Journal of Services Research 2007, 10(1):3-21.
54. Xie E., Teo H., Wan W. Volunteering personal information on the Internet: effects of reputation, privacy notices, and rewards on online consumer behavior. Marketing Letters 2006, 17(1):61-74.
55. Xu H., Teo H., Tan B.C.Y., Agarwal R. The role of push-pull technology in privacy calculus: the case of location-based services. Journal of Management Information Systems 2010, 26(3):135-173.
56. Yang Z., Jun M. Consumer perception of e-service quality: from Internet purchaser and non-purchaser perspectives. Journal of Business Strategies 2002, 19(1):19-41.