Exploring service marketing aspects of e-personalization and its impact on online consumer behavior

Services Marketing Quarterly

Volumn 27, Issue 2, 2006, Pages 89-102

  Smith, Alan D ^a  

^a ROBERT MORRIS UNIVERSITY   (United States)

Author keywords

E commerce; Electronic personalization; Strategy; Web personalization

Indexed keywords

EID: 33746838802     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v27n02_06     Document Type: Review

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