Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior

Marketing Letters

Volumn 17, Issue 1, 2006, Pages 61-74

  Xie, En ^a   Teo, Hock Hai ^b   Wan, Wen ^b  

^a XI'AN JIAOTONG UNIVERSITY   (China)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Consumer personal information; Privacy; Privacy notices; Reputation; Reward

Indexed keywords

EID: 33645655569     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-4147-1     Document Type: Article

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