On the role of SMS for transaction confirmation with IVR telephone banking

International Journal of Bank Marketing

Volumn 29, Issue 3, 2011, Pages 206-223

  Peevers, G ^a   Douglas, G ^a   Marshall, D ^a   Jack, M A ^a  

^a UNIVERSITY OF EDINBURGH   (United Kingdom)

Author keywords

Automation; Interactive devices; Mobile communications systems; Service industries; Telephone banking

Indexed keywords

EID: 79953271295     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321111117494     Document Type: Article

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