Managing and implementing simultaneous transaction and relationship marketing

International Journal of Bank Marketing

Volumn 22, Issue 7, 2004, Pages 468-483

  Walsh, Susan ^a   Gilmore, Audrey ^b   Carson, David ^b  

^a DUBLIN INSTITUTE OF TECHNOLOGY   (Ireland)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Banking; Decision making; Services marketing

Indexed keywords

EID: 84986104119     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320410567908     Document Type: Article

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