The mediating effects of brand music and waiting time updates on customers' satisfaction with a telephone service when put on-hold

International Journal of Bank Marketing

Volumn 27, Issue 3, 2009, Pages 202-217

  Peevers, G ^a   McInnes, F ^a   Morton, H ^a   Matthews, A ^a   Jack, M A ^a  

^a UNIVERSITY OF EDINBURGH   (United Kingdom)

Author keywords

Banking, Telephony; Banks; Customer satisfaction; Financial services

Indexed keywords

EID: 67649548008     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320910950196     Document Type: Article

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