Developing brand assets with wireless devices

Advances in Electronic Marketing

Volumn , Issue , 2005, Pages 175-192

  Helenius, Jari H ^a   Liljander, Veronica ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84900145588     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-59140-321-0.ch010     Document Type: Chapter

References (27)

1. Aaker, D.A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.
2. Aaker, D.A. (1996). Building strong brands. New York: Free Press.
3. Aaker, D.A., & Joachimsthaler, E. (2000). Brand leadership. New York: Free Press.
4. Balasubramanian, S., Peterson, R.A., & Jarvenpaa, S.L. (2002). Exploring the implications of m-commerce for markets and marketing. Journal of the Academy of Marketing Science, 30(4), 348-361.
5. Barnes, S.J., & Corbitt, B. (2003). Mobile banking: Concept and potential. International Journal of Mobile Communications, 1(3), 273-288.
6. Crockett, R.O., & Reinhardt, A. (2003, December 22). America zooms in on camera phones. Suddenly the market is hot - and Asian companies are grabbing it first. Business Week, European Edition, 30-31.
7. The Forrester Report. (2001, December). The marketer's guide to SMS. Amsterdam, Netherlands: M. de Lussanet.
8. Han, S.P., Ahn, J.H., & Skudlark, A. Convergence phenomenon and service-network matrix. Retrieved October 25, 2004, from http://www.its2002.or.kr/pdffiles/papers/197-hansangpil.pdf
9. Heinonen, K. (2004). Reconceptualizing customer perceived value - The value of time and place. Managing Service Quality, 14(2/3), 205-215.
10. Jones, J.P. (1998). How advertising works: The role of research. London: Sage.
11. Kapferer, J.-M. (1997). Strategic brand management: Creating and sustaining brand equity long term (2nd ed.). London: Kogan Page.
12. Keen, P.G.W., & Mackintosh, R. (2001). The freedom economy: Gaining the mCommerce edge in the era of the wireless Internet. Berkeley, CA: Osborne McGraw-Hill.
13. Keller, K.L. (1998). Strategic brand management: Building, measuring and managing brand equity. New Jersey: Prentice Hall.
14. Keskinen, T. (2001). Mobiilimarkkinoinnin käsikirja [Mobilemarketing handbook]. Helsinki, Finland: The Association of Finnish Advertisers.
15. Lindstrom, M. (2001). Clicks, bricks & brands. London: Kogan Page.
16. Ministry of Traffic and Communication. (2003). Mobiili lähimaksaminen - nykykäyttö ja tulevaisuus. [Mobile payment - current usage and the future] (Report No. 22/2003). Helsinki, Finland.
17. Newell, F., & Newell Lemon, K. (2001). Wireless rules: New marketing strategies for customer relationship management anytime, anywhere. New York: McGraw-Hill.
18. Nilsson, A., Nuldén, U., & Olsson, D. (2001). Mobile media: The convergence of media and mobile communications. Convergence The Journal of Research into New Media Technologies, 7, 34-38. Retrieved October 25, 2004, from http://www.viktoria.se/nulden/publ/pdf/convergence.pdf
19. Nordman, J., & Liljander, V. (2004). MSQ-Model. An exploratory study of the determinants of mobile service quality. In S. Krishnamurthy (Ed.), Contemporary research in e-marketing, vol. 1 (pp. 93-129). Hershey, PA: Idea Group Publishing.
20. Ovum Limited. (2000). Wireless portals: Business models and market strategies. Zoller, E., pp. 1-252. Retreived 2001, from http://www.ovum.com
21. Ovum Limited. (2001, June). Wireless marketing: Rhetoric, reality and revenues. Nelson, R.; Ward-Dutton, N.; Brash, C.; & Giddings, E., pp. 1-314. Retrieved 2001, from http://www.ovum.com
22. Phelps, J., Novak, G., & Ferrel, E. (2000). Privacy concerns and consumer willingness to provide personal information. Journal of Public Policy & Marketing, 19(1), 27-41.
23. Pura, M. (2003). Case study: The role of mobile advertising in building a brand. In B.E. Mennecke & T.J. Strader (Eds.), Mobile commerce: Technology, theory, and applications. London: Idea Group.
24. Rao, A.R., & Monroe, K.B. (1989, August). The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review. Journal of Marketing Research, XXVI, 351-357.
25. Reichheld, F.F. (1996). The loyalty effect: The hidden force behind growth, profits, and lasting value. Boston: Harvard Business School Press.
26. Repo, P., Hyvönen, K., Panzar, M., & Timonen, P. (2004, January 5-8). Users inventing ways to enjoy new mobile services - the case of watching mobile videos. Proceedings of the 37th Hawaii International Conference on Systems Sciences, Big Island, Hawaii.
27. Storbacka, K., Strandvik, T., & Gronroos, C. (1994). Managing customer relationships for profit: The dynamics of relationship quality. International Journal of Service Industry Management, 5(5), 21-38.