Countering negative country of origin effects using imagery processing

Journal of Consumer Behaviour

Volumn 10, Issue 2, 2011, Pages 80-92

  Martin, Brett A S ^a   Lee, Michael Shyue Wai ^b   Lacey, Charlotte ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79953062753     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.351     Document Type: Article

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