Using the imagination: Consumer evoking and thematizing of the fantastic imaginary

Journal of Consumer Research

Volumn 31, Issue 1, 2004, Pages 136-149

  Martin, Brett A S ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4043179138     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/383430     Document Type: Article

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