The curious case of behavioral backlash: Why brands produce priming effects and slogans produce reverse priming effects

Journal of Consumer Research

Volumn 37, Issue 6, 2011, Pages 999-1014

  Laran, Juliano ^a   Dalton, Amy N ^b   Andrade, Eduardo B ^c  

^a UNIVERSITY OF MIAMI   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952842477     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/656577     Document Type: Article

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