The impact of implicit theories on responses to problem-solving print advertisements

Journal of Consumer Psychology

Volumn 18, Issue 3, 2008, Pages 223-235

  Hung, Iris W ^a   Wyer Jr , Robert S ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49749104831     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2008.04.011     Document Type: Article

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