Status consumption in cross-national context: Socio-psychological, brand and situational antecedents

International Marketing Review

Volumn 27, Issue 1, 2010, Pages 108-129

  Shukla, Paurav ^a  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

Alcoholic drinks; Brands; Buying behaviour; Consumer psychology; India; United Kingdom

Indexed keywords

EID: 76449103228     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011020429     Document Type: Article

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