Decision models for customer relationship management (CRM)

International Series in Operations Research and Management Science

Volumn 121, Issue , 2008, Pages 291-326

  Reinartz, Werner J ^a   Venkatesan, Rajkumar ^b  

^a UNIVERSITY OF COLOGNE   (Germany)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79551580391     PISSN: 08848289     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-0-387-78213-3_9     Document Type: Chapter

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