An examination of consumer sentiment toward offshored services

Journal of the Academy of Marketing Science

Volumn 39, Issue 2, 2011, Pages 270-289

  Thelen, Shawn T ^a   Yoo, Boonghee ^a   Magnini, Vincent P ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b PAMPLIN COLLEGE OF BUSINESS   (United States)

Author keywords

Animosity; Communication; Customer service; Customer foreign worker disconnect; Data security; Ethnocentrism; Foreign worker enmity; Free trade resentment; Offshoring; Outsourcing; Protectionism; Scale development; Sentiment; Service marketing; Services

Indexed keywords

EID: 79551546346     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0192-7     Document Type: Article

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