Advertising sex-typed services: The effects of sex, service type, and employee type on consumer attitudes

Journal of Advertising

Volumn 27, Issue 2, 1998, Pages 65-82

  Stafford, Marla Royne ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002600716     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673553     Document Type: Article

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