Mobile services: Potentiality of Short Message Service as new business communication tool in attracting consumers

International Journal of Mobile Communications

Volumn 6, Issue 4, 2008, Pages 456-466

  Priporas, Constantinos Vasilios ^a,b,c   Mylona, Ifigeneia ^a,b  

^a UNIVERSITY OF MACEDONIA   (Greece)

^b TEI Western Macedonia ^*  (Greece)

^c Greek Open University   (Greece)

Author keywords

Business communication; Consumer behaviour; Marketing; Mobile services; Mobile telephony; Short Message Service; SMS

Indexed keywords

BUSINESS COMMUNICATION TOOLS; MOBILE SERVICES; MOBILE TELEPHONY; SHORT MESSAGE SERVICES;

ELECTRONIC COMMERCE; ELECTRONIC DATA INTERCHANGE; FINANCIAL DATA PROCESSING; MARKETING; MESSAGE PASSING;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 43049117923     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2008.018053     Document Type: Article

References (38)