Dual effect of perceived risk on cross-national e-commerce

Internet Research

Volumn 21, Issue 1, 2011, Pages 46-66

  Martín, Sonia San ^a   Camarero, Carmen ^b   José, Rebeca San ^b  

^a UNIVERSITY OF BURGOS   (Spain)

^b UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Consumer behaviour; Cross cultural studies; Electronic commerce; Risk management

Indexed keywords

EID: 78751629322     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241111104875     Document Type: Article

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