Consumer preferences for commercial Web site design: An Asia-Pacific perspective

Journal of Consumer Marketing

Volumn 20, Issue 1, 2003, Pages 10-27

  Yang, Xia ^a   Ahmed, Zafar U ^b   Ghingold, Morry ^c   Boon, Goh Sock ^a   Mei, Tham Su ^a   Hwa, Lim Lee ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b TEXAS A AND M UNIVERSITY   (United States)

^c BLOOMSBURG UNIVERSITY   (United States)

Author keywords

Consumer attitudes; Electronic commerce; Marketing strategy; Singapore; Web sites

Indexed keywords

EID: 0242329682     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310456928     Document Type: Review

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