New financial service development for banks in Taiwan based on customer needs and expectations

Service Industries Journal

Volumn 31, Issue 2, 2011, Pages 215-236

  Tsai, Wen Hsien ^a   Hsu, Wei ^b   Lin, Thomas W ^c  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b KAINAN UNIVERSITY   (Taiwan)

^c UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Customer expectations; Customer needs; Financial services; Gap reduction strategies; New service development

Indexed keywords

BANKING; CREDIT PROVISION; EFFICIENCY MEASUREMENT; FINANCIAL PROVISION; FINANCIAL SERVICES; FINANCIAL SYSTEM; PERFORMANCE ASSESSMENT;

TAIWAN;

EID: 78651392758     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060903295636     Document Type: Article

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