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Volumn 10, Issue 4, 1999, Pages 344-358

Customer focused service development in practice: A case study at Scandinavian Airlines System (SAS)

Author keywords

Airlines; Consumer behaviour; SAS; Service levels; Video

Indexed keywords


EID: 0033420041     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564239910282299     Document Type: Article
Times cited : (61)

References (13)
  • 1
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    • Edvardsson, B.1
  • 3
    • 0003326577 scopus 로고
    • Introduction
    • Elster, J. and Roemer, J.E. (Eds), Cambridge University Press, Cambridge
    • Elster, J. and Roemer, J.E. (1991), "Introduction", in Elster, J. and Roemer, J.E. (Eds), Interpersonal Comparisons of Well being, Cambridge University Press, Cambridge, pp. 1-16.
    • (1991) Interpersonal Comparisons of Well Being , pp. 1-16
    • Elster, J.1    Roemer, J.E.2
  • 4
    • 0026195225 scopus 로고
    • Corporate imagination and expeditionary marketing
    • July-August
    • Hamel, G. and Prahalad, C.K. (1991), "Corporate imagination and expeditionary marketing", Harvard Business Review, July-August, pp. 81-92.
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    • Hamel, G.1    Prahalad, C.K.2
  • 5
    • 0002098535 scopus 로고
    • Attractive quality and must-be quality
    • in Japanese
    • Kano, N., Seraku, N., Takahashi, F. and Tsuji, S. (1984), "Attractive quality and must-be quality", Hinshitsu, Vol. 14 No. 2, pp. 147-56 (in Japanese).
    • (1984) Hinshitsu , vol.14 , Issue.2 , pp. 147-156
    • Kano, N.1    Seraku, N.2    Takahashi, F.3    Tsuji, S.4
  • 7
    • 1842803367 scopus 로고    scopus 로고
    • Scandinavian Airline Systems (SAS) measures customers' feedback through actions, words
    • June/July
    • Powers, J.V. (1997), "Scandinavian Airline Systems (SAS) measures customers' feedback through actions, words", American Productivity & Quality Center, June/July, pp. 1-8.
    • (1997) American Productivity & Quality Center , pp. 1-8
    • Powers, J.V.1
  • 8
    • 0002705824 scopus 로고
    • Breaking free from product marketing
    • April
    • Shostack, G.L. (1977), "Breaking free from product marketing", Journal of Marketing, April, pp. 73-80.
    • (1977) Journal of Marketing , pp. 73-80
    • Shostack, G.L.1
  • 9
    • 0003360959 scopus 로고
    • How to design a service
    • Donnelly, J. and George, W. (Eds), American Marketing Association, Chicago, IL
    • Shostack, G.L. (1981), "How to design a service", in Donnelly, J. and George, W. (Eds), Marketing of Services, American Marketing Association, Chicago, IL, pp. 221-9.
    • (1981) Marketing of Services , pp. 221-229
    • Shostack, G.L.1
  • 10
    • 0000426487 scopus 로고
    • Designing services that deliver
    • January-February
    • Shostack, G.L. (1984), "Designing services that deliver", Harvard Business Review, January-February, pp. 133-9.
    • (1984) Harvard Business Review , pp. 133-139
    • Shostack, G.L.1
  • 11
    • 0001934448 scopus 로고
    • Planning the service encounter
    • Czepiel, J., Solomon, M. and Surprenant, C. (Eds), Lexington Books, Lexington
    • Shostack, G.L. (1985), "Planning the service encounter", in Czepiel, J., Solomon, M. and Surprenant, C. (Eds), The Service Encounter, Lexington Books, Lexington, pp. 1-23.
    • (1985) The Service Encounter , pp. 1-23
    • Shostack, G.L.1
  • 12
    • 0003068216 scopus 로고
    • Service positioning through structural change
    • January
    • Shostack, G.L. (1987), "Service positioning through structural change", Journal of Marketing, January, pp. 34-43.
    • (1987) Journal of Marketing , pp. 34-43
    • Shostack, G.L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.