New service development: A stakeholder perspective

European Journal of Marketing

Volumn 39, Issue 9-10, 2005, Pages 1025-1048

  Smith, Anne M ^a   Fischbacher, Moira ^b  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Financial services; Health services sector; Stakeholder analysis

Indexed keywords

EID: 25844514860     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510610707     Document Type: Review

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